Studio Du Soleil

Agency: Baillat Studio
Role: Designer

Cirque du Soleil’s Studio du Soleil is a new internal entity launched in 2022 to spotlight the group’s in-house creative agency and design studio services. Developed in close collaboration with their internal creative team, the new identity reimagines the sun, and more specifically, the light it projects.

We created a logo system composed of eight suns, inspired by the time it takes sunlight to reach Earth: eight light-minutes. The minimalist yet dynamic visual language is built around modern motifs inspired both by the visual language of the circus and by the idea of radiation, which drives the typographic positioning and motion behaviours throughout the system.

The logo system, in which the centre gradually expands, also reflects the spectator’s eye dilating in awe of the magic of the circus.