Shakepay - Rebranding
Baillat Studio
Creative Director: Jean-Sébastien Baillat
Art direction: Hayley Lim, Claudia Deneault-Robillard
Graphic design: Claudia Deneault Robillard, Hayley Lim
Illustrations: Claudia Deneault Robillard
Project manager: Charles Spina
The objective of this project was to modernize and revitalize the visual identity of Shakepay. We opted for a colorful, young, bold and energetic approach, which stands out from traditional visual identities in the field of finance. The friendly illustrations add a fun and pleasant touch to the application, which builds confidence in users and reinforces their interest in the world of finance.
