Persephone Hard Seltzer

Agency: ONE23WEST
Role: Lead Designer

Persephone Brewing Company is a Certified B Corp farm brewery rooted on British Columbia's Sunshine Coast, where great drinks and regenerative farming go hand in hand. Honeycomb Hard Seltzer extends that philosophy beyond the brewery, celebrating the essential role bees play in healthy ecosystems while supporting bee-friendly farming practices and local biodiversity.

We built the Honeycomb Seltzer identity around a simple idea: every can supports the hive. Inspired by the geometry of the honeycomb, a bold hexagonal graphic system expands across the packaging, creating a flexible identity that's as vibrant and diverse as the flavours themselves. At its centre, the bee becomes more than a mascot, it represents the pollinators that sustain our landscapes and the regenerative values at the heart of the brand.

Bright, playful and unmistakable on shelf, the identity transforms a refreshing hard seltzer into a celebration of nature's hardest workers, proving that good design, good drinks and a healthier planet can all thrive together.