OPG

Agency: ONE23WEST
Role: Lead Designer

Ontario Power Generation is one of North America's largest clean energy producers, generating the electricity that powers millions of homes, businesses and communities across the province. Beyond the grid, OPG is helping build Ontario's future.

We built OPG's identity around a simple idea: the "O" as Ontario. More than a letter, it becomes a symbol of the province itself, expanding into a flexible visual language that represents the people, places and connections OPG helps power every day. From a single shape, the identity grows into an ever-evolving system, expressing the many ways OPG is helping shape a stronger future for Ontario.