Westhaven

Agency: ONE23WEST
Role: Design Lead

Where many residential developments prioritize density and profit, Zenterra prioritizes space, especially outdoor space. Eden, located in Willoughby, Langley, was designed as a calm retreat from the pace of modern life. Inspired by the serenity and symbolism of the Garden of Eden, the brand identity reflects growth, balance, and harmony through a warm, contemporary visual language.

Illustrator Julie Solvstrom brought the concept to life with bespoke illustrations featuring organic forms, flourishing plants, blooming flowers, and a leaping hare, symbols of vitality, renewal, and growth. Paired with an elegant botanical-inspired serif and an earthy, restrained palette, the identity balances natural softness with timeless refinement.

The hoarding became a defining expression of the concept. Rather than functioning as a standard barrier, it opens into a subtle curve around the message “A space to grow,” transforming it into a physical invitation that reinforces Eden’s ethos of openness, ease, and possibility.

Ultimately, Eden’s branding is less about making a statement and more about creating a feeling: a place designed to pause, connect, and flourish.